Morgan Stanley stock rose 1.1% on February 24, 2026. According to the provided sources, the company made several business developments. Morgan Stanley acquired Security 101, though terms were not disclosed. The firm raised its price target on Avient Corporation to $52 from $41 following a Q4 earnings review. Morgan Stanley upgraded Booking Holdings to overweight from equal weight and upgraded Freshpet to overweight from equalweight with a $90 price target. The company partnered with Carta to launch a 401(k) offering for high-growth companies, utilizing Morgan Stanley's Institutional Consulting Solutions business. Morgan Stanley and Goldman Sachs both raised their oil price targets. Additionally, Morgan Stanley's annual report showed outstanding employee loans reached $4.86 billion as of December 31, representing a $520 million increase from 2024, reflecting increased advisor recruiting costs.
Read full analysisMorgan Stanley stock rose 1.1% on February 24, 2026. According to the provided sources, the company made several business developments. Morgan Stanley acquired Security 101, though terms were not disclosed. The firm raised its price target on Avient Corporation to $52 from $41 following a Q4 earnings review. Morgan Stanley upgraded Booking Holdings to overweight from equal weight and upgraded Freshpet to overweight from equalweight with a $90 price target. The company partnered with Carta to launch a 401(k) offering for high-growth companies, utilizing Morgan Stanley's Institutional Consulting Solutions business. Morgan Stanley and Goldman Sachs both raised their oil price targets. Additionally, Morgan Stanley's annual report showed outstanding employee loans reached $4.86 billion as of December 31, representing a $520 million increase from 2024, reflecting increased advisor recruiting costs.
Morgan Stanley is one of the largest U.S. investment banks and wealth management firms, managing roughly $9 trillion in client assets across securities trading, advisory, and asset management. The firm is expanding into AI-powered wealth tools, crypto trading via E*Trade, and private markets access through its EquityZen platform, while its advisor recruiting costs are climbing — outstanding employee loans hit $4.86 billion, per Barron's. MS has shown a persistent pattern of amplifying broad market moves, with three selloffs exceeding 4% in the past two weeks followed by incomplete recoveries.