Procter & Gamble's stock showed no change on February 23, 2026. Recent news included an earnings beat in the fiscal second quarter and the nationwide launch of Tide evo, which drew analyst upgrades. Erste Group upgraded the stock to Buy from Hold on February 18, citing confidence in the company's financial strength. The company expects fiscal year sales to increase between 1% and 5%, with EPS projected to grow between 1% and 6%. P&G plans to return 14 billion to 15 billion dollars to shareholders, including approximately 10 billion in dividends and 4 billion to 5 billion through share repurchases. The stock was trading near 165 dollars. Consumer staples stocks, including P&G, were among the top performers during market volatility, with P&G experiencing a 10 percent 30-day return.
Read full analysisProcter & Gamble's stock showed no change on February 23, 2026. Recent news included an earnings beat in the fiscal second quarter and the nationwide launch of Tide evo, which drew analyst upgrades. Erste Group upgraded the stock to Buy from Hold on February 18, citing confidence in the company's financial strength. The company expects fiscal year sales to increase between 1% and 5%, with EPS projected to grow between 1% and 6%. P&G plans to return 14 billion to 15 billion dollars to shareholders, including approximately 10 billion in dividends and 4 billion to 5 billion through share repurchases. The stock was trading near 165 dollars. Consumer staples stocks, including P&G, were among the top performers during market volatility, with P&G experiencing a 10 percent 30-day return.
Procter & Gamble is one of the world's largest consumer goods companies, selling household staples like Tide detergent, Pampers diapers, and Gillette razors across roughly 180 countries. The company recently launched Tide evo, a waterless detergent tile that Wells Fargo called a meaningful innovation catalyst, and Erste Group upgraded the stock to Buy citing strong cash flow generation and an attractive dividend profile. As a quintessential defensive stock, PG has been a primary beneficiary of the rotation out of risk assets triggered by new tariff uncertainty — though its rally has now brought the share price to the analyst consensus target of $165.27.