Lululemon Athletica Inc. stock rose 1.9% following multiple company announcements and market developments. The company announced the opening of its 100th store in the Europe, Middle East, and Africa region, with the milestone location opening on March 13 in Warsaw, Poland as the first lululemon store in that country. This expansion is part of lululemon's plan to enter six new markets in 2026 through franchise partnerships. Additionally, lululemon unveiled its new Unrestricted Power product line focused on heavy lifting and demanding gym sessions, developed with input from high-profile athletes using proprietary fabric technology. The company's stock also benefited from a Supreme Court decision striking down President Trump's emergency tariffs, which positively impacted several retailers including lululemon.
Read full analysisLululemon Athletica Inc. stock rose 1.9% following multiple company announcements and market developments. The company announced the opening of its 100th store in the Europe, Middle East, and Africa region, with the milestone location opening on March 13 in Warsaw, Poland as the first lululemon store in that country. This expansion is part of lululemon's plan to enter six new markets in 2026 through franchise partnerships. Additionally, lululemon unveiled its new Unrestricted Power product line focused on heavy lifting and demanding gym sessions, developed with input from high-profile athletes using proprietary fabric technology. The company's stock also benefited from a Supreme Court decision striking down President Trump's emergency tariffs, which positively impacted several retailers including lululemon.
Lululemon Athletica is a premium athletic apparel brand best known for yoga pants and athleisure wear, with roughly $11 billion in annual revenue and strong international growth — particularly 61% revenue growth in China last quarter. The stock has been volatile amid a CEO vacancy since Calvin McDonald's January departure and recurring product quality complaints. Its heavy reliance on overseas manufacturing makes it acutely sensitive to tariff policy shifts, while today's 100th EMEA store announcement underscores the international expansion strategy that remains central to its growth thesis.