Crocs, Inc. (CROX)

NYSE · Broad Market

Latest Move · 2026-02-24

-0.84%
Drifts lower on thin volume as post-earnings consolidation continues

Crocs stock declined 0.8%. Recent analyst activity shows mixed sentiment. Williams Trading downgraded the stock from hold to sell on February 18, 2026, with a price target of $84.00. However, multiple analysts raised their price targets on February 13, 2026, including Barclays PLC raising its target to $109.00, Stifel Nicolaus to $99.00, UBS Group AG to $97.00, and Monness Crespi & Hardt to $130.00 with a buy rating. Needham & Company LLC also raised its target to $118.00 with a buy rating. Robert W. Baird assigned a new $110.00 price target. The Goldman Sachs Group maintained a sell rating while raising its target from $71.00 to $81.00. Smead Capital Management acquired a new position of 634,082 shares valued at approximately $52.98 million. Institutional investors own 93.44% of Crocs stock.

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Previous Move

-2.62%
Consumer discretionary weakness pulls Crocs lower as retail sector slides
2026-02-23

Frequently Asked Questions

Why did Crocs, Inc. stock move today?

Crocs stock declined 0.8%. Recent analyst activity shows mixed sentiment. Williams Trading downgraded the stock from hold to sell on February 18, 2026, with a price target of $84.00. However, multiple analysts raised their price targets on February 13, 2026, including Barclays PLC raising its target to $109.00, Stifel Nicolaus to $99.00, UBS Group AG to $97.00, and Monness Crespi & Hardt to $130.00 with a buy rating. Needham & Company LLC also raised its target to $118.00 with a buy rating. Robert W. Baird assigned a new $110.00 price target. The Goldman Sachs Group maintained a sell rating while raising its target from $71.00 to $81.00. Smead Capital Management acquired a new position of 634,082 shares valued at approximately $52.98 million. Institutional investors own 93.44% of Crocs stock.

What does Crocs, Inc. do?

Crocs designs and sells casual footwear globally, best known for its iconic foam clogs, and also owns the HEYDUDE brand, which saw Q4 revenues decline about 17% and remains a key strategic challenge. The company reported a blowout Q4 2025 — adjusted EPS of $2.29 versus $1.92 consensus — driving a 19% surge on February 12 that it continues to consolidate around. Analyst consensus is sharply divided, with targets spanning $84 to $130, reflecting debate over whether the strong Crocs brand can offset HEYDUDE weakness.

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