Booking Holdings stock rose 4.7% following several analyst upgrades and strong Q4 earnings results. Morgan Stanley upgraded the stock to Overweight from Equal Weight with a $5,500 price target, citing that recent sell-offs due to AI concerns were overdone. JPMorgan reduced its price target to $5,600 from $6,250 while maintaining an Overweight rating, describing Q4 results as strong with encouraging outlook. Q4 earnings showed GAAP net income grew 34% year-over-year to $1.4 billion and revenue grew 16% year-over-year to $6.3 billion. The company achieved approximately $550 million in annualized run-rate savings from its Transformation Program. OpenTable, a Booking subsidiary, launched a new media network offering advertising solutions. These positive developments offset earlier concerns about AI disruption in the online travel sector.
Read full analysisBooking Holdings stock rose 4.7% following several analyst upgrades and strong Q4 earnings results. Morgan Stanley upgraded the stock to Overweight from Equal Weight with a $5,500 price target, citing that recent sell-offs due to AI concerns were overdone. JPMorgan reduced its price target to $5,600 from $6,250 while maintaining an Overweight rating, describing Q4 results as strong with encouraging outlook. Q4 earnings showed GAAP net income grew 34% year-over-year to $1.4 billion and revenue grew 16% year-over-year to $6.3 billion. The company achieved approximately $550 million in annualized run-rate savings from its Transformation Program. OpenTable, a Booking subsidiary, launched a new media network offering advertising solutions. These positive developments offset earlier concerns about AI disruption in the online travel sector.
Booking Holdings operates the world's largest online travel platforms — including Booking.com, Priceline, Kayak, and OpenTable — connecting travelers with hotels, flights, and rental cars globally, generating $6.35 billion in Q4 2025 revenue. The company announced a 25-for-1 stock split effective April 2026 alongside a $700M reinvestment plan into GenAI, fintech, and international expansion. Today's rebound follows weeks of intense selling driven by fears that agentic AI partnerships between hotel chains and tech firms could disrupt Booking's intermediary model — fears Morgan Stanley now calls overdone.